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NBT CEO Harald Zapp Joins German Innovators at SXSW

Posted by Elisheva Marcus on March 2019

Along with a delegation from WirtschaftsWoche, our CEO Harald Zapp visited SXSW in Austin, Texas during March 2019. SXSW, or South by Southwest, is a major conference and festival based in the USA intended to celebrate the convergence of the interactive, film, and music industries and to foster creative and professional growth.

Harald Zapp attends SXSW in Austin, Texas 

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From March 8-11, Harald attended talks on how our digital future will be globally shaped by artificial intelligence. He made contact with thought-leaders such as Cassie Kozyrkov, Chief Decision Scientist at Google, who says that making good decisions at scale requires skillful leadership.

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Harald was joined by Prof. Dr. Miriam Meckel from WirtschaftsWoche, and Chief Strategy Officer of ada, Léa Steinacker. 

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The global connection and significant relationship between German and US tech companies is evidenced by what's called the "German Haus" at SXSW. The German Haus is the main venue of the joint German presentation at SXSW hosting curated networking events, start-up formats, presentations, roundtables, as well as interdisciplinary performances and concerts.

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